The multi-channel approach has allowed the group to gasp and understand every market dynamic. With the Direct Sales of Witt Italia, through the herbal and pharmaceutical channels of Erboristeria Magentina, the professional brand of Armonie di Bellezza and the Own Retail of Area Natura, the Witt Italia Group has succeeded in intercepting the needs and requirements of every customer.
The direct sales channel is reserved for Witt Italia, which has always believed in human relations and relationships. This is why it has chosen to rely on the direct sales channel through a capillary network of home ecology and natural cosmetics consultants constantly trained in the company.
Erboristeria Magentina distributes in the channel dedicated to professionals in the herbal and pharmaceutical sector. The product range can be found in over 4000 points of sale including herbalists, pharmacies and parapharmacies throughout the Italian territory.
Recently created is the new brand of AREA NATURA, a new concept that combines in a single store all the brands of the group to allow the consumer to access the complete assortment and satisfy every need of well-being and beauty.
